Self-study

What is the difference between CPC and CPT? Why are CTR and PNO so important? Whether you are familiar with these terms or are hearing them for the first time, discover online advertising step-by-step in our courses. Learn to navigate the Sklik advertising system and dive into campaigns with advanced strategies, such as custom customer segmentation.

Self-study topics

Intro to Sklik & Comparison with Google Ads

8 pages

Discover what Sklik offers, where your ads appear, and who you can reach. Compare Sklik with Google Ads, learn how the Sklik and GA Editor connects, and why using both platforms maximizes results.

Search Network – Advertising Basics

7 pages

Understand how search campaigns work in Sklik. Learn how to target users by their search intent, choose the right keywords, and write compelling ad copy to secure top positions in search results.

Display Network – Formats and Targeting Options

7 pages

Explore the display advertising formats, what benefits each one brings. Understand targeting options and how to combine acquisition with retargeting for conversions and growth.

Step-by-Step: Creating Your First Campaigns

14 pages

Get a guided setup of your first campaigns, with best practices and mistakes to avoid. Ensure proper tracking with retargeting and conversion codes for effective evaluation. This way, you’ll be ready to measure results and optimize campaigns effectively from the start.