The See–Think–Do–Care Framework: How Display Ads Support the Full Funnel
The Display Network is perfect for building visibility and guiding users through different stages of their customer journey.
To plan your campaigns effectively, you can use campaigns in Sklik based on the See–Think–Do–Care (STDC) model.
Stage | Goal | User Mindset | Recommendation |
|---|---|---|---|
See | Awareness | „I might be interested.“ | Interest-based, Placement targeting + CPT banners |
Think | Consideration | „I‘m researching options.“ | Contextual, Intent-based targeting, Shopping Ads + CPC |
Do | Conversion | „I‘m ready to buy.“ | Retargeting + Dynamic Ads |
Care | Retention | „I‘m your customer.“ | Email audience targeting + Native ads |
Use this model to match your targeting and creatives to user intent.
The STDC model is a great way to balance your budget — don’t invest everything in conversions („Do“) alone. Building awareness („See“) makes your retargeting much more effective later.