Targeting Options in the Display Network
Since you already know what framework to follow, let's have a look at some targeting options that should consider starting with.
Sklik’s targeting system helps you control who sees your ads and under what circumstances.
Two main categories of targeting
1) Cookieless
- Placements
- Topics
- Keywords (Contextual)
- Simple Display Campaign
2) Cookies-based
- Interests
- Intents
- Retargeting
- Dynamic Retargeting
- Product visitors at Seznam websites
- Lookalike
- Own custom lists
You can additionally use a filter for age and gender with any type of targeting.