Ad Formats and Targeting Synergy
Sklik offers multiple targeting methods that let you reach audiences by context, behaviour etc. as covered before.
Each ad format is suited to different communication goals and placements in the Display Network.
Here’s how targeting types and ad formats complement each other in real-world campaigns.
Ad Format | Description | Best For | Targeting Synergy |
|---|---|---|---|
Static Banners | Image formats (JPG, PNG, GIF) in standard sizes like 300x300, 300×250, 480×480, 320×100, etc. | Visualy easy-to-deliver message and broad awareness. | Retargeting, Custom email lists, Interests etc. |
HTML5 Banners | Engaging animated banners (ZIP file). | A high-impact creative attracting attention. | Placements, Topics, Intents, Lookalike etc. |
Combined Ads | Automatically adapts as text+image, may look native. | Versatile; awareness to performance. | All imaginable targeting types except DRTG. |
Branding (Skin) + Interscroller | Large banner that surrounds the content and stays visible while scrolling or encountered when scrolling making it unmissable. | Maximum visibility and brand recall. Great for promoting a new product or promotion. | Placements, Retargeting etc. |
Dynamic Retargeting Ads | Automatically show products from a feed based on user behavior. | Mainly re-attracting a user. | Dynamic Retargeting and DRTG of Seznam visitors |
Dynamic Banner | Show chosen products from a feed to a specific target group + extra information and discounts. | A package of awareness and creative visual. | Category Retargeting, Interests, Intents. |
Video Ads | Video creatives within Display Network placements. | Awareness and storytelling. | Interests, Retargeting, Intents. |
The power of Sklik’s Display Network lies in how precisely you can match who sees your ad with what they see.
By understanding each targeting type and pairing it with the right ad format, you can build campaigns that attract attention, build trust, and drive action — step by step.
Exclusion options for targeting types in a content campaign/ad group
Certain targeting options in the Content Network can be used as exclusions for other targeting types.
For example, you can exclude specific Placements, Topics, or Interests where you don’t want your ads to appear.
Or you can target only new users in the Content Network by excluding a retargeting list of users who have already visited your website.