Step 1: Create a new campaign and select a type
You will be creating the campaigns one by one, but in general you should cover the advertisement with options such as:
For Search:
- Ideal for capturing active demand
- Shows text ads on Seznam search
For Display:
- Ideal for reaching users during browsing
- Supports banners, combined ads, branding formats
For extra reach:
- Simple Display Campaign: You can reach even users that denied targeted advertisement or block cookies.
- Video campaign: There is no better way how to differentiate yourself from competition.
For Product Ads:
- Targets users who already visited your website
- Performs with all possible ad types
If you have a XML feed, then you should definitely create a Dynamic Retargeting campaign.
For Seznam Shopping Ads:
- Ideal for e-commerce looking to drive direct product sales
There will be a Seznam Shopping campaign automatically created when adding a branch to your account. If you did not do it yet, you can add the branch in the account settings.