Step 3: Choose Targeting and Set Up Your Ads
After you create your campaign and the first ad group, it’s time to define who will see your ads and what ads they will see.
This step looks different depending on the campaign type you selected:
- Search Campaigns → Keywords + Text Ads
- Display Campaigns → Targeting Types + Banners / Combined Ads / Branding (Video campaigns offer possibilities of video ads and bumber ads)
- Product Ads → Product Groups, Templates, and (optionally) Retargeting Lists
In the next section, you will find a clear overview of how targeting and ads work in each campaign type.