Next Steps: Implement Retargeting and Conversion Codes
Before you can evaluate your campaigns or optimise performance, you need to ensure that all tracking and audience-building tools are correctly implemented on your website.
These are essential for measuring results, running advanced campaigns, and unlocking the full potential of Sklik.
The next two sections will guide you through:
- Implementing the Sklik Retargeting Script
- Setting Up Conversion Tracking
These steps must be completed before you move on to campaign evaluation, KPIs, or any deeper optimisation.
Without Retargeting:
- You cannot run Retargeting Campaigns (important for conversion leading)
- You cannot use Lookalike Audiences from RTG lists
- You cannot access Dynamic Retargeting for e-commerce (crucial for conversion leading)
- You cannot exclude RTG lists to improve aquisition Display performance
Without Conversions:
- You cannot measure sales, leads, bookings, or other conversion types
- You cannot evaluate campaign performance properly
- You cannot use automated bidding (e.g., CPA)
- You cannot optimise based on real business results
- You cannot identify non-performing keywords or targeting