Targeting options
1. Search
- Show Text Ads to users actively searching for products, services or providers on Seznam.cz using the search engine or the Shopping Ads to users searching on Seznam.cz, Zboží.cz, Sbazar.cz and Obrázky.cz.
- Target by keywords, their match types (broad, phrase, exact), and choose negative keywords.
2. Contextual Targeting
- Reach users while they read articles or browse content on Seznam’s own websites and partner websites many of which belong to the most visited websites on the Czech internet.
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Target by:
- Context (topics, keywords)
- Placement (specific websites or sections)
3. Interest & Behavior-Based Targeting
- Show ads to people based on their long-term browsing behavior (Interests) and short-term purchase behaviour (Intents).
- Choose from predefined Interest (e.g., travel, fashion, auto, tech) and Intents (e.g. Škoda Octavia, brand lovers – Apple) segments.
4. Retargeting
- Re-engage users who’ve visited your website, added products to a cart, or converted.
- Use dynamic retargeting to automatically show users the exact products they viewed on your site and more.
5. Custom & Advanced Audiences
- Upload your own customer email lists (CRM data).
- Create Lookalike audiences to find new users similar to your best customers.
6. Geographic & Device Targeting
- Target users by regions within the Czech Republic.
- Adapt campaigns for desktop, mobile, or tablet audiences.
Sklik’s targeting is designed specifically for the Czech market — offering granular reach through Seznam’s extensive ecosystem. When combined with Google Ads, advertisers can cover both global intent (GA) and local relevance (Sklik) for maximum performance.