Sklik & Google Ads – the overview
Feature | Sklik | Google Ads |
Coverage | Local | Global |
Audience | Czech audience + high quality Czech publishers | Higher reach on international websites |
Ad ranking system | Considering max. CPC and ad quality | Quality score system by Google |
Competition | Lower competition – yielding better results for local advertisers | High competition and higher costs, but higher performance – more extensive content globally |
Support | Local Czech specialists | Global |
Both very different, but both necessary to reach a comprehensive coverage of Czech online market.
Find out how to get the best of both worlds and how we designed Sklik for the advertisers to import information easily.