Keywords – the base of your campaign
Keywords are the foundation of every search campaign in Sklik. They connect your ads with the right audience — users who are already searching for your product or service.
Understanding how to find, group, and refine them is the key to effective setting and a high-quality traffic.
How to Find the Right Keywords
- Analyze your website structure (product names, categories)
- Check Zboží.cz search suggestions for shopping intent
- Look at Google Ads data for overlapping campaigns
Use Sklik’s Keyword Proposal Tool
Sklik provides an integrated Keyword Proposal Tool where you can:
- Enter seed keywords to get related suggestions
- View average CPC, search volume, and competition level
- Export directly into your ad groups or as csv.
For more information about keywords, visit the Sklik Guide, where you can find detailed info about match typesand also how to work with negative keywords.