Text Ads – the fundamentals
In Sklik, your ad copy is what turns a user’s search into a click — and a click into a customer.
Even with the best keywords, poor ad text can lose attention therefore CTR and overall quality. On the other hand, a clear, relevant messaging can win top positions and conversions.
This chapter teaches you how to craft text ads that attract users, improve click-through rates (CTR), and build your brand presence in the Czech market.
Check out the video to understand how the Auction works and how the ads are sorted.
Learn how to create an appealing text ads in the next chapter.