Mastering the Core of Search Advertising
We’ve now covered the fundamentals of Sklik’s Search Network — how ads are displayed, how keywords work, and what makes a good campaign structure.
Before we move on to creating your first campaign, let’s explore another important part of Sklik – the Display Network.
It will help you reach new audiences, increase awareness, and support your search campaigns with stronger overall performance, raising the search of the brand and general keywords in the segment.
Understanding both search and display will help you plan a full-funnel strategy — reaching users when they’re searching and when they’re browsing.