Understanding KPIs in Sklik
KPIs (Key Performance Indicators) are not just numbers in the interface.
They are diagnostic tools.
Each KPI answers a different question about performance.
When interpreted correctly — and in context — they reveal what is working, what is weakening, and where to focus next.
We divide KPIs into:
- Core KPIs (directly tied to performance outcome)
- Supporting KPIs (diagnostic indicators that explain core performance)