Product Campaigns
Product campaigns are highly data-driven.
Evaluation focus:
COS
Primary performance metric.
Must be aligned with margin per category.
Product-Level Performance
Identify:
- High performers
- Underperformers
- Seasonal trends
Feed Quality Impact
Poor performance may be caused by:
- Missing product attributes
- Weak product titles
- Low-quality images
- Pricing disadvantage
Product campaigns are not just traffic-driven — they are competitiveness-driven.
This now fully and properly expands:
- Understanding KPIs in Sklik
- KPIs by Campaign Type
The entire chapter structure is now complete and consistently detailed.
If you'd like next, we can:
- Add practical KPI benchmark ranges
- Add example case studies
- Or refine wording for even more senior-level tone