Symptom #1: High CTR, Low Conversion Rate
A strong CTR usually indicates that your targeting and messaging are attracting attention.
Users see your ads and find them relevant enough to click.
If conversion rate remains low despite strong CTR, the problem often appears after the click.
Potential causes include:
- Landing page does not match user expectations
- Product or service information is unclear
- Important information is difficult to find
- Website experience creates friction
- Offer is not compelling enough
Think of CTR as a promise.
Your landing page must deliver on that promise.
If the ad says one thing and the landing page presents something different, users often leave without converting.