Product Campaign Troubleshooting
Diagnosing Visibility, Feed, and Performance Issues
Product campaigns are unique because their performance depends on more than just campaign settings.
Unlike Search and Display campaigns, Product campaigns rely heavily on the quality of your product feed, pricing competitiveness, product availability, and product-level data.
As a result, troubleshooting Product campaigns often requires looking beyond the Sklik interface itself.
When performance declines, the goal is not to immediately increase bids or budgets. Instead, identify whether the issue comes from:
- product visibility
- feed quality
- traffic quality
- product competitiveness
- conversion efficiency
Let's look at the most common scenarios.