Why Are Placements Performing Poorly?
Some placements naturally outperform others.
When reviewing placement performance:
Look for:
- high spend with no conversions
- poor engagement
- weak traffic quality
Potential actions:
- exclude underperforming placements
- increase focus on strong performers
- review targeting strategy
However, avoid making placement decisions too quickly.
Display campaigns often require more data than Search campaigns before reliable conclusions can be drawn.