Why Is Prospecting Not Generating Conversions?
Prospecting campaigns frequently receive unfair criticism.
Their purpose is often not immediate conversion.
Instead, they help:
- build awareness
- create future demand
- populate retargeting lists
- support assisted conversions
When evaluating prospecting campaigns, consider:
- audience growth
- assisted conversions
- branded search trends
- retargeting audience expansion
These metrics often reveal value that direct conversion reporting alone may miss.