Why Aren't My Products Showing?
One of the first questions advertisers ask is:
„My Product campaign is active, so why aren't my products appearing?“
There are several possible causes.
Check Product Availability
The simplest explanation is often the correct one.
Verify that:
- products are in stock
- products remain active in the feed
- product URLs work correctly
- products have not been removed from the website
If a product is unavailable, Sklik cannot continue serving it effectively.
Review Feed Quality
Product campaigns are only as good as the feed that powers them.
Review:
- product titles
- descriptions
- categories
- images
- pricing information
Missing or incomplete information can significantly reduce visibility.
The system needs accurate product data to understand when and where products should appear.
Check Campaign and Product Group Structure
Sometimes products exist in the feed but are unintentionally excluded from active product groups.
Review:
- product group rules
- category filters
- brand filters
- custom labels
Ensure products are assigned to the correct campaign structure.
Review Bids and Budget
Products compete in auctions just like keywords.
If bids are too low or budgets too restrictive, visibility may suffer.
This is particularly common in competitive product categories.