Display Campaign Troubleshooting
Understanding Reach, Engagement, and Conversion Challenges
Display campaigns can serve many different objectives.
Some campaigns aim to:
- build awareness
- introduce a brand to new audiences
- drive website visits
- generate conversions
- re-engage previous visitors
Because these goals differ significantly, evaluating Display campaigns requires a different mindset than evaluating Search campaigns.
A campaign that appears weak at first glance may actually be performing exactly as intended.
The key is understanding what signals to look for and how to diagnose common performance issues.