Why Is My Retargeting Campaign Not Spending?
Retargeting requires audience volume.
If campaigns struggle to spend budget, review:
Audience Size
Ask:
- Does the audience contain enough users?
- Is website traffic sufficient?
Membership Duration
Short membership durations can reduce audience availability.
Longer windows often provide more scale.
Exclusions
Review whether exclusions accidentally remove large portions of the audience.
For example:
- converters
- overlapping audience lists
- campaign intersections