Why Is My Conversion Rate Declining?
A declining conversion rate often signals change somewhere in the customer journey.
Potential causes include:
Increased Competition
Users may have more alternatives than before.
Landing Page Changes
Website updates can sometimes create unintended friction.
Audience Shifts
New keywords or broader targeting may attract less qualified traffic.
Offer Changes
Pricing, promotions, or availability may have changed.
The important thing is to identify when conversion rates started declining and investigate what changed around that time.